As a small business owner, you are juggling multiple roles and tasks at a time. However, that should in no way come in the way of your content creation goals. We all know the importance of content for your online presence and fresh content can have a remarkable impact on your SEO efforts.
With so many things to take care of, how to find the time to create content for your website? In this post, we share our top tips for creating content regularly for your website.
Identify Your Goals
Before you can plan your future content, begin with the question: what’s the main purpose of it? Your answer to this question will help determine what type of content you will produce, how frequently you will create content and who will create and publish the content.
Create a Content Calendar Template
There are many calendar templates available online – feel free to pick a template that suits your needs. However, your content calendar must include the following information:
- The channel where the content will be posted
- The type of content
- The topic
- The person in charge
- The date and time for publishing
- Follow-up: Has the content been posted per schedule?
Begin with the Calendar Year
Plan your content by using the calendar year as the base. Make all the important events and dates you want to post content around – trade fairs, holidays, training programmes and seminars.
This will help you in identifying what type of seasonal content you will need for the year. This will allow you to plan for it and create content in advance.
Add Your Content Ideas
Begin to fill the content calendar with topics and ideas. This content could include:
- Thematic posts
- Press releases about product launches, company events, etc.
- Case studies
- Serial posts
- Expert posts about your services and the trending topics in your industry
- Holiday greetings
- Employee profiles
- Stakeholder interviews and stories
- Trivia and interesting information about your company
Create a List
Make a list of all the topics and titles you have in mind.
Instead of spending hours on research every time you write an article, an easier thing to do is to have a handy list of topics to work from. This not only saves time but also makes it easy to focus on writing the post.
A content creation schedule is the most effective way to accomplish your content creation goals. Creating deadlines can come in handy when you want to produce content regularly for your blog, social media pages and other digital marketing channels.
Determine when you want the content to be completed. This will help you in setting an end date so everything becomes more manageable. Set a separate deadline for each item on your list and be sure to stick to them.