A website is a powerful tool that can help grow your sales when done right. However, it’s no mean feat. You must set your website for success if you want it to deliver the desired results.
Web design can help boost sales and grow your sales. Here’s how:
- 38% of prospects leave a website that’s unattractive.
- 89% of visitors will turn to a competitor’s website after having a poor user experience.
- 75% of users’ opinion about a website’s credibility is on web design.
So if your website is not aesthetic appealing and engaging, you will lose the opportunity to retain their interest, much less convert them. That’s why it’s important to invest in a professionally designed website that can drive conversions for your business.
In this post, we share our top six web design tips that we have implemented for our clients’ websites to drive conversions.
Go Mobile Friendly
The first step to growing your sales is going mobile responsive. After all, almost half of the web traffic is likely to come from mobile devices.
A responsive design adapts to the size of the device it’s accessed on to deliver a seamless experience. So whether your visitors are using a mobile phone, tablet or desktop, a responsive website will adapt to their device, ensuring your users have a fabulous experience.
Make Your Calls to Action Stand Out
When you want to boost conversions on your website, pay attention to your calls to action (CTAs).
When your visitors have taken in the content on your website, they will look for a CTA to guide them to the next stage. If your CTA does not stand out, you will miss a huge opportunity.
So make sure your CTAs pop off the page.
Pay Attention to the User Experience
Visitors are unlikely to interact with a website that has a terrible user experience. So when you want to convert more of your visitors into customers, make sure your website is easy to use.
Think from your customers’ perspective and what they must do when they land on your site, then offer the easiest and the most natural path to achieving that goal. That’s what we call stellar user experience.
The easier your website is to use, the more likely are your visitors to convert.
Use White Space
Using white space is another great way to grow your sales with website design.
A lot of companies try to squeeze in as much information and visuals as they can in every inch of their site.
However, cluttering your site in this manner will only distract and overwhelm your visitors.
White space is an integral part of good website design. It ensures your website is clean while helping your visitors to focus on your most important message. This retains their attention, engaging them for longer. The longer your visitors engage with your site, the higher the chances of conversions.
Use Quality Visuals
High-quality visuals help keep your visitors glued to your page.
An endless wall of text can turn off your visitors, leading them to leave your website. Visuals help break this monotony and help retain the interest of your visitors.
Moreover, when it comes to product images, it’s important to use high-quality visuals. Otherwise, your visitors won’t be able to clearly see your product online. They may have a bad impression of your business and look at your website as untrustworthy.
The use of high-quality visuals can help improve the user experience. You can use pictures, graphics and videos to make your page interesting and engaging.
Grow Your Sales with Melbourne’s Leading Web Design Agency
Your website is a crucial part of your online presence. A well-designed website can help create the right impression on your visitors, engage them and convert them into paying customers.
By investing in a professional website, you can welcome your visitors to a website that makes a stellar impression, earns their trust and builds a relationship that ultimately culminates into a sale.
If you are looking to redesign your website, contact Walker Digital today. Our team of experienced website designers in Melbourne will take the time to understand your business and target customers to build a website that delivers the results you desire.
Contact us today or call 1300 855 253 now to get started.