The holiday season is around the corner. Shoppers are likely looking for some holiday deals.
But do you have a holiday marketing strategy in place? If not, it’s time to build a plan and begin putting your holiday marketing ideas in place. With a proactive marketing strategy, you can drive revenues this holiday season.
Here are our top 5 digital marketing ideas to get you started.
Create Seasonal Ads
Most consumers look to search engines when they’re looking to buy something. PPC ads are a quick and effective way to put your brand right in front of those users. Create and run targeted PPCs ads specific to your holiday deals and offers.
Target seasonal keywords like “holiday offers”. Write seasonal ad copy. Highlight your seasonal deals and offers. And create a sense of urgency in the copy to urge users to take action.
Leverage Instagram Ads
Instagram is an excellent platform to get your holiday campaign started. Users are already posting pictures and selfies of their holiday decorations. Create some fun holiday ads and run targeted ads to reach your target audience – those looking for holiday deals or your products/services this holiday season.
Send Seasonal Emails
Email marketing is a highly effective way to reach your target customers. The holiday season is your chance to deepen your connection with your customers and reengage inactive users.
Send them holiday greetings. Reward your loyal customers with early access to a sale to make them feel appreciated. Send them a holiday deal or coupon code.
Target Holiday Keywords
Consumers are likely to use holiday shopping-related keywords when searching online. So if you have an e-commerce website, be sure to incorporate holiday keywords like “Black Friday”, “Holiday Deals”, “Holiday Offers”, “Seasonal” and “Gifts” in your website content.
Get Creative with Video Marketing
Nothing comes close to video when it comes to communicating a holiday message. Whether it is a festive webinar video invite you are sending by email or a funny video of your team dressed in holiday clothes that you post on social media or an intro video to add to your home page, a fun video can spread the holiday cheer to your ad campaign.
Looking for a Web Design Company in Melbourne?
A reliable web design company can help make your holiday marketing campaign come to life. Walker Digital can work with you to design a customised holiday campaign for your business. Contact us today to schedule a free consultation.