A modern website is nothing like the website of the 90s. It’s not just an online business card, but it’s also a powerful marketing tool that can help achieve your revenue goals.
To ensure your website continues to deliver the desired results, it’s important to weed out problems as they arise, lest they hamper search engine rankings and user experience, both of which can have a negative impact on your revenue.
If you are wondering aloud, “how to fix my website”, we’ve got you covered. In this post, we look at the top five website issues to look out for and how to fix them.
Website Not Loading
You are getting a barrage of emails from clients and visitors and almost all emails are about the same thing: your site won’t load.
You type your website URL and you are astonished to see an error message. You try refreshing the page, but the result’s the same.
What do you do?
The first step is to use an HTTP status checker tool to verify whether the issue is with your website or with the user accessing it.
If you see the error code in the 200 range, it means there’s nothing wrong with your website.
However, an error code in the range of 400 points to a problem with your website. If you see a problem in the 500 range, the issue is with the website’s server.
A 404 error is a very common error. It means that the page you are looking to load cannot be found. In this case, there are only two possibilities: either you typed an incorrect URL or the page has vanished. This happens when a page is deleted, moved to a new folder or has a new URL.
How do you fix this? By redirecting visitors from the old URL to a new URL.
A 502 error is another common problem, which suggests that there’s a problem with your web server. You may have to contact your web hosting service to fix this problem.
Your Website Takes Too Long to Load
Today’s web users want instant gratification. If your website takes its own sweet time to load, they will simply leave it in search of a website that can offer a better experience.
In short, a slow website turns away customers, affecting your sales.
Here are some things you can do to speed up your website:
- Remove unnecessary code
- Compress images
- Switch to a better web hosting service
- Embed videos rather than uploading them to your website
- Opt for system fonts instead of unique typefaces
A cluttered page will not only affect page load speed but will create confusion, putting off your visitors. If your website is stuffed with walls of text, photos, tons of calls to action and other elements, it’s as good as a pushy salesperson, and that’s the last thing you want to do.
Rather than cluttering your pages with all the content you can think of, divide the content into different categories and place those that align with the stated purpose of each page. Begin with a clean homepage that takes your visitors to other pages.
Although most users prefer video, good text has its own charm. No matter how well designed your website and how visually stunning your video content is, if the copy is not good, it will have a poor impression on your visitors.
It’s important to create compelling content that will engage your visitors and keep them hooked to your website for long.
So what makes good copy? Here are some pointers for writing good website copy:
- Focus on the benefits of your product, not just features
- Show how you can solve your customers’ pain points rather than indulging in self-gloating
- Demonstrate your industry expertise
- Avoid overstuffing your content with keywords
- Write for humans first
You want to make sure your website is secure and the information that your customers share is safe. Cyberattacks will not only affect your company, clients and employees but they will instantly damage the reputation you’ve built and the trust you’ve earned over the years.
Get an SSL certificate to ensure your clients’ personal information is secure. Take regular backups. Scan your website regularly for viruses and malware. These steps will help keep your website safe and secure.
If any of this sounds familiar and you’d like help fixing your website, get in touch today and Walker Digital can help.